Fathead.com is the preeminent brand in sports and entertainment-themed removable, reusable wall graphics, boasting thousands of officially licensed products. Its flagship products are life-size graphics of professional athletes. Fathead’s product category pages – such as its team pages – do not easily lend themselves to conversion rate optimization. Almost every content component or navigational option is dynamically generated. HiConversion undertook a complex team page template optimization with the objective of streamlining product selection and navigation options. The upshot was significant: a 28.53 per cent combination lift.