The National Geographic Society is one of the largest nonprofit scientific and educational institutions in the world. The National Geographic Store sells the society’s many informative publications and accessories that promote historical and environmental conservation. The company sought HiConversion’s platform for its adaptive optimization capabilities and the platform’s easy-to-use virtual campaign editor. Our brief was to develop a consistent revenue growth strategy. We were able to provide National Geographic with a deeper understanding of their visitor’s preferences and, best of all, a 4.78 per cent online revenue lift.