• HiConversion_PetCareRX_Case_Study

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Case Study - PetCare Rx

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The online pet retailer PetCareRX markets an extensive variety of pet treats, food and supplements, as well as a vast range of prescription and nonprescription medications – all at a great value and with the convenience of 24-hour, at-home access. PetCareRx teamed up with HiConversion to test several variable elements in their product detail page optimization campaign. The optimization goal was to improve RPV (revenue per visitor) and a sustainable 9.79% revenue growth figure was realized.


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