PUMA is a true powerhouse in the world of sporting apparel, footwear and accessories. They were a natural fit to partner with HiConversion. The goal of PUMA’s optimization program was simple enough: produce a sustainable lift in RPV (revenue per visitor) in the company’s US site, via checkout funnel. The scope of the optimization campaign included the multivariate optimization of this checkout funnel. We were able to adeptly achieve a cumulative lift of 21.66 per cent.