Each year, The Conference Board’s global survey of CEOs consistently delivers the same message: sustaining steady, top-line growth is a huge challenge. No surprises there. So in an effort to meet this challenge, it goes without saying that you must maximize revenue potential and ensure performance goals are met.
This e-Commerce Revenue Performance Management (eRPM) guide is a comprehensive report on the topic, and serves as an invaluable resource for client-side marketers and suppliers seeking to learn more the digital commerce space. It examines market trends within this sector and profiles a variety of solutions, providing input for buyers considering an eRPM technology provider.