Each of our white papers aims to provide thoughtful insights into a topic area that is relevant to our industry. A particularly important topic for our suite of customer experience optimization products is site navigation. In fact site navigation is an extraordinarily important element when it comes to any digital commerce business.
Like any element salient to digital commerce, it is also a topic of increasing complexity. We created this white paper with the chief aim of attempting to provide a clear, concise guide to help you better understand the importance and implications of optimizing your site search and navigation.
It is vital you explore the possibilities surrounding optimizing your onsite navigation. You should give precedence to those activities that lend themselves to revenue-positive outcomes. Our goal is to provide you with pragmatic insights to help you understand the implications of optimizing your site navigation on both the user experience and overall site performance.