Each of our white papers aims to provide thoughtful insights into a topic area that is relevant to our industry. This paper makes a very strong case for algorithm-driven e-Commerce optimization methods. The market brims with a multitude of software products designed to assist in managing various aspects of online businesses. Not all are as strong as you would expect. In fact some are quite ordinary. It’s important to note though, that e-Commerce is a delicate ecosystem. And as you’ll learn from this white paper, HiConversion has extended the advantages of RPM to the e-Commerce space by providing innovative solutions enabling e-Commerce brands to build predictable, sustainable revenue growth strategies. Happy reading.