Needing to optimize every aspect of the customer's digital experience while living in 'the age of the customer', many brands view A-B testing as the universal solution for all their needs. The value of testing is ... Read More»>
Delivering a good customer experience doesn’t require rocket science. It requires discipline and hard work, executed consistently, at scale.The first step of the customer experience improvement journey is an understanding of what a good customer ... Read More»>
Doing something to reduce the high cart abandonment rate is the fastest and the most reliable way of growing your online revenue.
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Strategy: optimize customer experience
Every aspect of the online ... Read More»>
All major web analytics software companies are reporting year-over-year increases in cart abandonment rate. Many brands are simply washing their hands of this issue by blaming the dramatic rise in 'browse-centric' mobile traffic. Many more ... Read More»>