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The Total Economic Impact of the Mobile Optimization Initiative

The Mobile Optimization Initiative was founded to help thought leading System Integrators and Merchants work collaboratively to close the mobile conversion gap.

The Total Economic Impact™ Of The Mobile Optimization Initiative, an April 2019 commissioned study conducted by Forrester Consulting on behalf of the Mobile Optimization Initiative, found an ROI of 226% for merchants participating in the community.

Key factors in this ROI determination included:

  • Incremental operating income growth
  • Productivity lift
  • Avoided lost net operating income for bad tests
  • Avoided consultant fees

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