The Mobile Optimization Initiative was founded to help thought leading System Integrators and Merchants work collaboratively to close the mobile conversion gap.
The Total Economic Impact™ Of The Mobile Optimization Initiative, an April 2019 commissioned study conducted by Forrester Consulting on behalf of the Mobile Optimization Initiative, found an ROI of 226% for merchants participating in the community.
Key factors in this ROI determination included:
- Incremental operating income growth
- Productivity lift
- Avoided lost net operating income for bad tests
- Avoided consultant fees
Download the full study to learn more: