The buying decision for optimization solutions are often made on the basis of software license cost alone. The right approach is to account for the total cost of ownership.
One often overlooked cost is the inevitable dip in performance during the test. The traditional testing solutions experiment with many losing variations before finding something that works. As shown on the left, the dip can cost many times more than any optimization solution.
Our real-time adaptive system intelligently detects and filters out non-performing options, minimizing the risk and cost of running live tests.