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Adaptive Customer Experience
Optimization

REAL RESULTS IN REAL TIME

The online world is super complex and dynamic. Adapt to win, or test and personalize to lose.

Competitive advantage_1


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DIFFERENTIATOR #1

adaptive optimization

The patented methodology that uses predictive modeling to deliver optimum customer experiences in real time.
US Patent #8,321,359

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What will adaptive optimization mean to you?

UPLIFT SEGMENTATION

Increase your success rate.
Use our adaptive algorithms to uncover persuadable visitor segments and to avoid  treating non-buyers, ‘sure shots’, or those who react negatively to your optimization campaigns.

MEETING CUSTOMER NEEDS

Achieve stable revenue growth.
Let intelligent algorithms continually detect and adapt to always changing visitor preferences while using variable impact insights to learn and continually improve the optimization treatments.

FREEDOM TO EXPERIMENT

Remove the risk of optimization.
Be free to experiment with both intuitive and counterintuitive treatments. Our adaptive algorithms will automatically allocate more traffic to winning options and ‘tone down’ losers.

DIFFERENTIATOR #2

whole experience optimization

The ability to effectively produce optimum customer experiences across unlimited number of variables, visitor types, and steps in the buying journey.
US Patent Applications: 13/998,098, 13/986,973

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What will whole experience optimization mean to you?

END TO END RESULTS

Get directly measurable revenue lift.
Use our full funnel optimization capabilities to enable simultaneous multivariate testing of multiple web pages and to create optimum customer experiences across the entire buying journey.

UNIFIED EFFORTS

Become a customer driven company.
Encourage multiple teams to independently experiment at the same time knowing that our global optimization algorithms are always working behind the scenes to produce overall end-to-end optimum results and accurate insights.

ROI ATTRIBUTION

Make effective resource allocations.
Use the ability to accurately attribute the financial impact of each individual marketing or web infrastructure investment to allow transparency and  accountability of different teams.

DIFFERENTIATOR #3

integrated analytics and optimization

Unified web analytics and optimization data sets enable deep insights with accurate measurement and attribution.

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What will integrated analytics and optimization mean to you?

OUT-OF-BOX SOLUTION

No custom tagging needed.
We are the inventors of the universal integration tag used for general web analytics and optimization needs. Additionally, there are native integration connectors for Demandware and Magento e-commerce platforms.

UNIFIED DATA SETS

Get a 360° view of your business.
Avoid ‘the left hand does not know what the right hand is doing’ situations created by disjointed testing, personalization, and web analytics solutions. Accurate data and attribution is the only way forward.

ADVANCED INSIGHTS

Your virtual analyst out-of-box.
Business people can readily understand and action key experience metrics along with advanced data views without needing any complex number crunching by knowledgeable analysts.

DIFFERENTIATOR #4

virtualization

Visual tools that are empowering marketing and business teams to perform optimization work without dependency on IT resources.
US Patents: 7,779,161 and 8,499,237

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What will virtualization mean to you?

EASY INTEGRATION

Quick time to value.
The integration is very easy and your IT department has to be briefly involved only once to activate the generic tag or a native e-commerce platform integration connector. Everything else is done via our non-technical admin interface.

NO IT DEPENDENCY

Visual tools for non-technical users.
You or your consultants can use our visual point-and-click interface to design and publish very complex page changes without writing any code. Additionally,  you can QA treatments on your live site in a safe and secure way.

EXPERIENCE MANAGEMENT

Support of multiple form factors.
In addition to live optimizations you can use our virtual page transformation capabilities to introduce new look and feel or content changes that are specific to properties of different browser devices.


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