Methodology

CHALLENGE:

Super Complex Problem

Infinite Size: the number of permutations between segments and treatment options is infinitively big.

Time Varying: Customer sentiment, demand, or preferences are always changing.

Conventional Approach: Drive And Push

Merchant or agency driven.
Flawed assumptions: eCommerce is stationary and treatments or campaigns do not interact.

push-method-2

Customer Powered: Adapt To Preferences

Smart algorithm driven.
Key difference: ability to adapt to time varying behavior while optimizing the whole customer experience.

adaptive-methodology-2


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Platform

CHALLENGE:

There Is No Silver Bullet

You must use many different customer experience optimization applications, including testing, personalization, product recommendations, …

Conventional Solutions: Disjointed Systems

Different campaigns, applications, and web analytics are operating in their own data silo.

conventional-solutions-2

Customer Powered: Unified System

Smart algorithm driven. Key difference: ability to adapt to time varying behavior while optimizing the whole customer experience.

hiconversion-platform


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Business Model

CHALLENGE:

Risk and Complexity

Many things can go wrong, from people resisting change to technology not working as advertised.

Earning Your Trust

Our goal is to deliver value at every step of your interaction with our brand.

SIMPLE IMPLEMENTATION

There are two equally simple options: eCommerce platform specific integration connector or a small tag.

OUT-OF-BOX ANALYTICS

Once live, our solution will automatically light up rich data analytics to help you identify ‘weak points’ on your site.

FREE USE

You can then use the analytics insights to design and run limited optimization campaigns free of charge.


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Customer Powered Advantage

CONVENTIONAL APPROACH

conventional-value

CUSTOMER POWERED

customer-powered-value


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