WHY

You Should Lead

BECOME A STRATEGIC INFLUENCER

Adaptive Optimization as a Profession

Customer experience optimization is transforming the work place.

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(100% free to get started. No credit card required)

Merchant Or UX Manager

CHALLENGE:

The eCommerce Playbook Is Broken

Internet-empowered customers demand more engaging and personalized buying experiences.

Leadership And Innovation

Adaptive eCommerce optimization empowers you to make data-driven decisions.

TEAM EMPOWERMENT

The ability to optimize customer experiences without IT dependencies accelerates UX innovation.
VIRTUALIZATION  >

NO RISK. SUSTAINABLE LIFT

Adaptive algorithms minimize risk while producing sustainable lift in an always changing online world.
METHOD  >

STRATEGIC INFLUENCE

Adaptive path-to-purchase optimization uncovers strategic customer knowledge. As a custodian of this insight, you will gain organization-wide influence.
ANALYTICS  >

Marketing Executive

CHALLENGE:

Diminishing Returns

Growing revenue primarily through marketing spend increases is unsustainable.

Customer Experience as an ‘Unfair’ Competitive Advantage

Adaptive optimization lets you anticipate and deliver engaging customer experiences. Every time.

CROSS-TEAM COLLABORATION

No more finger pointing. Accurate attribution of results between marketing activities and onsite experiences.

BUDGET ALLOCATION

Moneyball play. Real-time site performance data drives allocation of resources to the most productive sources of traffic.

PERSUADABLE SEGMENTS

Focus on audiences that respond the best to customer experience optimization, not on those that convert the best.

Analyst

CHALLENGE:

Data Fragmentation

Customer experience and web analytics data are disjointed.

Expanding Data Horizons

Unification of web analytics and experience optimization data sets creates exponentially more customer knowledge.

OUT-OF-BOX SOLUTION

No custom tagging. Charts light up as soon as the one-time HiConversion implementation is active.

PRODUCTIVITY

No spreadsheet ‘jockeying’. Charts are designed to answer common business questions in a visual way.

POWER ANALYSIS

Standard charts are just the starting point for open-ended, advanced mode data analysis.

IT or Chief Information Officer

CHALLENGE:

Fragmentation And Sustainability

Disintegrated customer experience optimization apps and data silos.

Unification of Apps, Data, and Processes

Fully integrated cloud platform with many customer experience optimization apps, unified web and CX analytics.

SIMPLE IMPLEMENTATION

Just activate an eCommerce integration connector or place a small snippet of code in the web pages.

NO IT OVERHEAD

Visual tools are empowering UX, business, and marketing teams to optimize customer experiences in real-time without IT dependency.

APPLICATION ROI ANALYSIS

Treats third-party applications as a variable of the optimization solution to directly attribute its ROI.

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(100% free to get started. No credit card required)